The Ben Uri Gallery is celebrating the work of Abram Games, the graphic designer who created many of the most memorable visual images of wartime and post-war Britain, in Abram Games - Maximum Meaning, Minimum Means from 24th January - 6th March.

From the propaganda posters he designed as Official War Artist during World War II, and his post-war advertisements for BOAC, London Transport and Guinness, to the Festival of Britain symbol and his pioneering screen identity for the BBC, Games created striking, often humorous images. A gifted draughtsman, he applied his philosophy of "maximum meaning, minimum means" to devising inventive combinations of text and images.

Drawn from Abram Games' archive and The Wellcome Trust collection, this exhibition will trace the development of famous images such as his ATS wartime recruitment posters - one of which was withdrawn after a parliamentary debate deemed it "too glamorous" - and the Festival of Britain symbol from the designer's first doodles, to the finished work. It offers unique insights into Games' work as one of the most inspiring of the graphic artists, who once played such an important role in visual culture.

Born in Whitechapel in 1914, Abram Games was educated at local schools in East London and won a place at St Martin's School of Art in 1930 only to drop out after two terms. Continuing his education at evening classes, he worked as an assistant to his photographer father and then as a studio boy in a commercial art studio. Games made his name during World War II as the Official War Poster Artist and enhanced his reputation in peacetime by designing many of the visual icons of post-war Britain from commemorative stamps for the 1948 Olympic Games to his Financial Times posters and the BBC symbol.

An inventor as well as a graphic artist, he produced revolutionary designs for such household names as Cona and Gestetner.

Abram Games died in 1996.

Further information about Abram Games can be found at http://www.abramgames.com

Abram Games: Maximum Meaning Minimum Means was organised by the Design Museum, London. This exhibition has been made possible by a grant from The Wellcome Trust and the generous support of Hall and Partners Europe, Brand and Communications Research. The Exhibition Tour has been organised by the Design Museum, London.